Merve Bayindir is a couture millinery brand for the chic and self-confident female. As contemporary innovators, the brand explores the debate between architecture and fashion to develop groundbreaking designs. Founded by mother-daughter duo, Yasemin Bayindir and Merve Bayindir in 2011, the eponymous brand has produced a range of chic and striking collections from occasion wear to bridal to show-stopping pieces.
The SS21 ‘Sunset’ collection addresses that the world is going through a very difficult time and how we all experience things in our own way. It is about enjoying the simplest things in life. For the designer, Merve her biggest joy during this time in lockdown included taking her couch outside and setting up a small cinema in her back garden where she chilled under the changing colours of the sky. The experience reminded the designer of her grandparent’s summer house at Avsa Island and how every night there was a magical sunset between the sun and sky with the company of family and friends and how simple times were back then.
The colours in the collection are based on the sunset hour palette. How a blue sky with a few clouds can turn into so many colours: pink to yellow to peach and red. The simplest daily event that we don’t pay attention to unless we are on vacation. The beauty that we take for granted, the art we don’t take into consideration: nature in its most effortless form.
For the Sunset collection, Merve Bayindir decided to go with block colours to display the forms and intricate details of the hats without the magic of shades. With the idea of less is more the SS21 collection also embodies a plainer yet more detailed, stronger but softer, more confident yet humble collection which is representing us coming through the mists of a crisis like a beautiful sunset after a stormy day. The collection includes 40 pieces of occasion wear millinery with the hats being named after female mythological characters/goddesses.
Merve Bayindir is stocked in Fenwick and NET-A-PORTER.
More information on the brand can be found here: