About Spring Summer 2021 “Blended Allure”
The collection, which is a fascinating blend of a warm tropical effect and an orientalist touch, brings the warmth and splendor of the 1920s and Charleston style to the present with a modern line.
While vibrant yellow ocher tones and volatile lilac colors stand out in the collection, handmade lace fringes, tropical patterned jacquards, fun pompoms and embroidery and feminine cuts define the character of the collection with dynamic colors.
About Her Design Background
ITKIB was the first turning point in my profession for me. It was a very important competition and starting point for our period, and it still is, the most valuable designers of the country came out of this competition, this is of course the most important motivation. In addition to that, the opportunity to do a Master in Milan with a full scholarship is among the motivations.
The winning motivation is, of course, the love I have for my profession, so I think it was that period that had a significant impact on my focus on the target, as well as my interest in illustration. At that time there were themes in ITKIB competitions, now I don’t know how. My winning collection was very different from the winning collections of that time, I used hand-painted, pleats and floral designs, the name of the collection was ‘Flora’.
After my fine arts education, I worked as the assistant of the head of the textile department at Yeditepe University for a while. Later on, I won the İtkib Young Designers Competition and went to Milan for a Master’s degree with full scholarship. I had small branding works during and immediately after school. It started to be sold in stores, the products I produced by transforming these amateurly prepared vintage clothes were very popular and the number of boutiques increased and I had sales points in other cities in Italy, the last of which was Dolce Gabbana’s spiga 2. As soon as I returned to Istanbul five years later, I opened my first workshop in the Beyoğlu Asmalı masjid. Back then, my brand name was another name that was closer to my street couture style. Later, in 2009, I moved my workshop to Nişantaşı and changed the brand name to my own.
Inspirations for Designs
Since I have been doing this job for years, I have a world of my own, I always travel around that world while preparing the collection, but at the same time, I research new trends and cuts and add them to the collection.
As the collection starts to come out, it finds its own theme. Retro details and travels are the biggest inspiration for me.
The suzani embroidery, which has now become my signature; The modern version of a traditional decoration method originally originating from Central Asia is handcrafted every season according to the patterns I personally draw.
In order to be successful abroad, they must have a multi-disciplinary schedule, follow the world fashion calendar closely, have their collection ready one year in advance, and be as visible as possible.
First Turkish Designer on Oriantel Fashion Show
The fashion show was held at the Royal Mansour Hotel in a magnificent atmosphere in Marrakesh, it was really fascinating, we also did a photo shoot at the Royal Mansour Hotel, we were very tired but it was worth it. Our collection attracted great attention , and important middle eastern designers had the opportunity to present their collections together.
Written by: Fashion Designer Zeynep Erdoğan
Edited by : Ebru Cengiz Ergen